Logo Concepts
Let’s Recap
Our goal is to build a new visual identity that increases brand awareness and allows the audience to instantly connect the sight of your logo with who you are and what your company does.
Our focus buzzwords
Elegant
Modern
Refined
Simple
Sophisticated
Option 01
Orpheus Medium
Orpheus is a serif typeface originally designed by Walter Tiemann in 1928. In 2011, Canada Type released a digital revision which features a beautiful, flowing italic design that takes on a calligraphic, ornate feel.
Adobe Typekit
Focus Words: Elegant, Refined, Sophisticated
Focus Words: Elegant, Refined, Sophisticated
Option 02
Focus Words: Modern, Refined, Simple
Focus Words: Modern, Refined, Simple
Semplicita Pro Medium
Semplicita Pro is a new sans serif design that effortlessly straddles the tri-cornered divide among the geometric, humanist, and gothic sans serifs. It started from the reappraising of Semplicità, Alessandro Butti’s important 1930 design for Nebiolo.
Warm, humanist, calligraphic letterforms are characteristic not of the Bauhaus but of the Italian Renaissance. Yet Semplicita Pro goes its own way.
It is an intensely readable sans serif design that provides a high comfort factor, a widely expressive palette, all within the principle of simplicity.